Historic Hotels of the Rockies Association

Client: Association of Historic Hotels of the Rocky Mountain West

Site: Colorado, Montana, New Mexico, and Wyoming

The Collaborative has enjoyed a 25-year relationship with the Association of Historic Hotels of the Rockies, performing a wide variety of services including market analysis, marketing and promotions, and technical seminars. This group of 24 of the finest hotels in the Rocky Mountain west, are some of the most successful in the country. The Historic Hotels of the Rockies Association has consistently ranked in the top five hotel trade organizations in the country, as based upon revenues per room for its top properties (Lodging & Hospitality: The Top 100). For the association, the Collaborative has performed the following professional services: written a tour guide for New Mexico (5,000 copy edition) to guide tourism and increase visitation for its member hotels; developed/organized and had printed a variety of collateral materials, including 4- color brochures for world wide distribution; initiated and coordinated a PBS special on five member properties; evaluated the international tourism market, trends, incoming visits by source, required support services by country, and average daily expenditures in order to develop world wide marketing programs; initiated a series of activities including attendance at various tour broker conferences, targeted mailings, tour planning, marketing trips to Europe, and direct sales calls and; conducted seminars in Heritage Tourism, including several on cross-marketing for National Park Service superintendents. Overall, our involvement with the Historic Hotels of the Rockies Association has provided our firm with wonderful experience in tourism trends and first-hand knowledge of how to secure the market for the client.